British writer, presenter, model and fashion designer Alexa Chung has been announced as the new face of L'Oréal Professionnel, and stars in the brand's Parisian Nudes haircare collection campaign.

Chung took to Instagram to announce the news, posting 'Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui'.